Traditional agencies optimize existing campaigns and focus on incremental improvements.
We rebuild your entire customer acquisition strategy around your founder story, targeting prospects before they even know they
need your solution.
Instead of competing in keyword auctions, you own conversations your competitors can't even access.
The more technical and niche your solution, the better this works.
Your founder story explains the complex problem in human terms that your prospects already understand because they're living it.
We've worked with everything from AI infrastructure to compliance software - if you built it to solve a real problem, there's a compelling story.
We typically work with SaaS companies spending at least $20K/month on customer acquisition.
The story-driven video approach requires sufficient volume to optimize audiences and creative variations.
If you're below that threshold, the ROI math doesn't work for either of us.
We focus on funded SaaS companies (Series A+) or profitable bootstrapped companies with proven product-market fit.
Our clients need the resources and runway to implement a longer-term customer acquisition strategy rather than needing immediate survival-mode results.
Most SaaS video ads fail because they explain features to people who don't know they have a problem.
We tell the story of discovering the problem, which attracts and qualifies prospects before they ever click.
It's a completely different approach that bypasses the typical "video ad fatigue."
We do a comprehensive story audit before starting any campaigns.
If we can't identify a compelling founder journey that resonates with your target market, we'll tell you upfront.
We only take on clients where we're confident the story-driven approach will outperform traditional methods.
While founder-led videos often perform best, we can adapt the story approach to multiple formats: animated explainers, customer journey narratives, or even text-based story ads. The key is the narrative structure, not necessarily being on camera yourself.
Heavy involvement upfront to capture your authentic founder story, then minimal day-to-day involvement.
We need 2-3 strategy sessions to understand your journey and pain points you solved, then we handle all production and optimization.
You review final creative before launch, but we manage the ongoing campaign performance and optimizations.
